Tuesday, May 02, 2006
Forget the product shot that’s way too large. Disregard the corny headline integrating the brand’s logo. Ignore the Colgate Red-toned photography.
It’s the body copy that goes overboard in this ad:
Things become charged when you roll through. … With that kind of mojo, you know you’re ready to be the main attraction.
5 out of 5 dentists agree — this ad sucks.