Sunday, August 20, 2006
Mickey D’s continues its hype for the new Snack Wrap (see Essay 939) with consecutive pages in hip hop magazines.
The first page demonstrates “How to Make a Hot W(rap).” It’s enough to make Vanilla Ice look credible.
The next page presents hot new sensation Snack Wraps and hot new artist Hot2Def. The art direction is not hot or new. The copy sucks 2.
The final page features another “Looks like somebody missed snack time” execution. Looks like somebody missed art school.