Tuesday, August 19, 2008
5838: Overreaction Of The Week.
OK, on the one hand, any effort to bring diversity to Madison Avenue is commendable. Actually mandatory, if you’re with New York City’s Commission on Human Rights. GeneratioNext is taking place September 22, 2008. Sponsors include BBH, whose black sheep logo is accompanied by a statement claiming, “The company looks to hire the black sheep of the industry.” Not sure if the company looks to hire Black people too. Another sponsor is Merkley + Partners, the agency who signed a pact with the Commission yet managed to hire zero minorities in the first year of trying. Which sorta makes them the black sheep of diversity-committed agencies.