Colgate smiles with celebrities for Black and Latino audiences. And White audiences got Brooke Shields. And it just goes on and on and on and on and on…
Subscribe to:
Post Comments (Atom)
Subscribe Now: Feed Icon
Blog Archive
-
▼
2008
(1381)
-
▼
August
(121)
- 5887: Airport Insecurity.
- 5886: Fruit Of The Latinas.
- 5885: Crooked Employees Of The Month.
- 5884: Ridikulous.
- 5883: 2 Audiences, 2 Advertisers, 1 Happy Family.
- 5882: Is The LPGA An Old Boys’ Club?
- 5881: Memory Games.
- 5880: The Fight Goes On…
- 5879: Conflicting Concepts.
- 5878: When You Wish Upon A Minority.
- 5877: Researchers Not Lovin’ Fast Food Marketing.
- 5876: Assorted Train Wrecks.
- 5875: Total Worldwide Cheesiness.
- 5874: Spy Prerogative.
- 5873: Driving In Circles.
- 5872: The Ad Industry On Life Alert…?
- 5871: Adweek Examines Ageism In Advertising.
- 5870: Playing Games.
- 5869: Whitewashing The Obamas.
- 5868: Madison Avenue And The Color Line—3.
- 5867: A Room Of Their Own.
- 5866: Damn, NAMAD.
- 5865: Creative Circle Opportunity Is An Oxymoron.
- 5864: New School Idea For Old School Issue.
- 5863: Playing The Race Card Games.
- 5862: Sterling Pooper.
- 5861: Is That A Hot Pocket In Your Pocket…?
- 5860: Copying Cultural Computer Files.
- 5859: Translating Steve Stoute.
- 5858: Can You Segregate Me Now? Good.
- 5857: Madison Avenue And The Color Line—2.
- 5856: Obesity And Diversity.
- 5855: All Minority Recruitment Ads Look Alike.
- 5854: Going For The Gold—And Golden Arches.
- 5853: Running In The Wrong Direction.
- 5852: WPProfits.
- 5851: Job Hunt Going To The Dogs?
- 5850: Back-To-Fool Advertising.
- 5849: Playing The Culture Cards.
- 5848: Fresh-Baked Bullshit.
- 5847: Fat Facts And Faces.
- 5846: School Daze.
- 5845: Newport’s Pleasurable Rebuttal.
- 5844: Scary Imitation Phone And Commercials.
- 5843: Corporal And Cultural Punishment.
- 5842: Mission Statement Impossible.
- 5841: Political Diversity On Board.
- 5840: Opportunistic Bastard.
- 5839: Spy Vs. Lie.
- 5838: Overreaction Of The Week.
- 5837: A Stupid Snapshot From Mad Men.
- 5836: Mad Ave Desperately Seeking Whites…?
- 5835: Hadji Williams Goes Missing In Two Places.
- 5834: People for the Ethical Treatment of Aflac…?
- 5833: Breaking New Records And Barriers.
- 5832: Harper’s Bazaar Is Bizarro.
- 5831: 2Xtremely Weird.
- 5830: There’s Enough Evidence To Prove Idiocy.
- 5829: Going Green By Displacing Blacks…?
- 5828: Green Gig, Green Not Guaranteed.
- 5827: The Cartoon Lady Doth Protest Too Much.
- 5826: Dropped The Ball On Dropped Calls.
- 5825: This Is Your Brainless Campaign On Drugs.
- 5824: It’s, Like, Really Lame.
- 5823: See The Dark Knight, Defend The Nation.
- 5822: Adweek Belatedly Comes Out Of The Closet.
- 5821: All Black Presidential Candidates Look Alike.
- 5820: Culturally Clueless Copycats.
- 5819: Party Like It’s 1999 In 2050…?
- 5818: Madison Avenue And The Color Line—1B.
- 5817: A Bad Marriage.
- 5816: Dopey Ad.
- 5815: Auditioning For Feminine Voices…?
- 5814: Targeting Blacks With Menthol Is Not Kool.
- 5813: Breaking New Olympic Records For Idiocy.
- 5812: Pimp Your Wardrobe.
- 5811: Awarding Medals For Stupidity.
- 5810: Nice Package.
- 5809: The State Of Recruitment TODAY.
- 5808: Keeping Up With The Joneses At Olympics.
- 5807: Say It Ain’t So, Joe.
- 5806: eXCUSES, eXCUSES.
- 5805: Mad Men On The Cutting Edge Of Bias.
- 5804: Overreaction Of The Week.
- 5803: Urban Expertise In 15 Words Or Less.
- 5802: Who’s To Blame For L’Oréal And Beyoncé?
- 5801: Isaac Hayes (1942-2008).
- 5800: Obligatory Olympics Post.
- 5799: Keeping It L’Oréal With Beyoncé.
- 5798: A Cliché Is A Terrible Thing To Waste.
- 5797: Back-To-Not-Cool.
- 5796: Making Headlines For All The Wrong Reasons.
- 5795: Bernie Mac (1957-2008).
- 5794: Tagging Diversity Ads, Part 15.
- 5793: Holy Mackerel… Or Holy Shit?
- 5792: L’Oréal, Beyoncé And Cultural Cluéléssnéss.
- 5791: Changing Faces.
- 5790: Tagging Diversity Ads, Part 14.
- 5789: Creative Circle Or The Tenth Circle?
- 5788: Trouble Brewing.
-
▼
August
(121)
5 comments:
No offense to Holly Robinson (I have the first season of 21 Jump Street on DVD), but if the AD has to caption an ad with your name, you're not a celebrity.
True. But the Colgate campaign also captioned the work featuring the Latina celebrity and even Brooke Shields. Which technically supports your overall statement. Robinson-Peete actually is reasonably well known for her roles in sitcoms like Hangin’ with Mr. Cooper, For Your Love, and Love, Inc.
qfDid you know that each of these ad were made by different agencies that specialize's in the different demographics represented in the AD's?
um, yes. although it appears that the advertiser has embraced a single concept and tasked agencies around the globe with "translating" the idea for each market.
Post a Comment