Monday, October 20, 2008
6075: Marketing y Medios y Adios.
Hispanic Market Weekly confirmed the news from Laura Martinez that Nielsen Media is completely eliminating Marketing y Medios. In roughly four years, Marketing y Medios has gone from monthly publication to monthly insert to weekly email to memory, as the website is also being dismantled. While it’s a dream come true for the Minuteman Project, the rest of us can look forward to quarterly Nielsen revelations like, “Latinos Love Fútbol!” Of course, there will be no reduction in Latino-related coverage spanking rival Arbitron and its controversial PPM. And as always, Nielsen didn’t even wait for the office cleaning lady to sweep up the piñata debris from the company’s Hispanic Heritage Month party before saying adios. If you need an expression to accurately describe this sad scenario, you’ll find plenty in Martinez’s book.