Saturday, February 21, 2009
6466: BHM 2009.
Colgate-Palmolive deserves kudos for at least connecting with a worthy charity.
UPDATE: Oops. May have typed too quickly. Came across the Latino ad below, hyping the same charity with no BHM reference. Did Colgate-Palmolive simply attach BHM sentiments to its regular charity work to woo Black audiences? Is the presumption that BHM holds no interest to Latino audiences? Is there a White version out there with zero BHM or Latino elements? It’s all starting to feel a little too segregated—and tacky.