Monday, February 23, 2009

6476: Culturally Clueless FAQs—Number 6.


Question: Isn’t it possible that Blacks simply aren’t interested in pursuing an advertising career?

Answer: This question often arises when people try to explain the dearth of dark-skinned professionals on Madison Avenue. The rationale includes suggesting the industry’s low entry-level salaries turn off Blacks, steering them towards more lucrative fields. You know, like rap music and the NBA.

Sorry, the basic premise just doesn’t compute. Let’s realize that U.S. Blacks continue to lag behind Whites in annual income. So if Blacks are indeed hunting for flashier gigs, well, they’re failing miserably.

Then again, if you consider Adland’s meager starting paychecks—and combine the findings of the Bendick and Egan Economic Consultants, Inc. report that revealed Blacks in advertising receive 20 percent less loot than Whites—then a higher-paying position even awaits at Mickey D’s. Perhaps that explains everything. The majority of potential Black ad executives chose Big Macs over Big Ideas. Quick, somebody tell Messrs. Moore and Mehri they’ve made a massive mistake.

All jokes aside, the original question is akin to asking, “Which came first, the chicken with its ass plucked clean or the egg?” Did the dearth precede the discrimination or vice versa? In this case, let’s admit it’s a no-brainer. The lack of Blacks isn’t the result of alternative opportunities; but rather, unattractive opportunities on Madison Avenue rooted in exclusivity.

At this point, the industry needs to completely overhaul its traditional recruitment tactics. Don’t count on Blacks staging The Great Migration to Mad Ave. Now we must find ways to persuade the historically rejected to buy our brand of business careers.

Titanium Lions and Gold Pencils await the adfolks capable of creating such a campaign.

Change has come to America. But it took a detour around Madison Avenue. While citizens have adopted phrases like “post-racial,” the advertising industry operates in a pre-Civil Rights time warp. Whenever the topics of diversity and inclusion appear, ad executives consistently display stunning ignorance. MultiCultClassics has sought to address the issues in the past. However, the matters have evolved along with society, despite Madison Avenue’s retarded development. As a public service, this blog will answer a series of Frequently Asked Questions to enlighten the asses… er, masses.

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