What’s cooking in a MultiCultClassics Monologue…
• A new Consumer Reports survey ranked Mickey D’s burgers dead last among fast food chains. Yet the iconic brand is one of the few QSRs to record profits in recent times, which seems to show that convenience trumps taste. Or humans are spellbound by the hypnotic powers of Ronald McDonald.
• Unemployment in the U.S. rose to 9.6% in August. Hey, is Mickey D’s hiring?
• Burger King has agreed to sell itself to private equity firm 3G. The fast feeder has suffered in sales. Burger King officials blame the reduction in customers on unemployment among its key audience of men aged 18-34. Or the fact that humans are spellbound by the hypnotic powers of Ronald McDonald.
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