Sunday, January 23, 2011

8385: Miller Lite Man Up Mess.

Why is the Miller Lite “Man Up” campaign so offensive? Is it the beautiful women serving as bitchy critics? The adult bullying? The borderline homophobia? Maybe it’s simply the terrible writing. Whatever. Can’t help but wonder if this once-iconic brand will ever experience a creative advertising turnaround. It’s time for the Miller Lite marketing team to man up.


copyranter said...

Just plain awful advertising.

jeff kwiatek said...

It's because no person in the history of ever has said "I don't care," when asked to choose a beer or one with less flavor.

Just terrible.