Sunday, January 23, 2011
8385: Miller Lite Man Up Mess.
Why is the Miller Lite “Man Up” campaign so offensive? Is it the beautiful women serving as bitchy critics? The adult bullying? The borderline homophobia? Maybe it’s simply the terrible writing. Whatever. Can’t help but wonder if this once-iconic brand will ever experience a creative advertising turnaround. It’s time for the Miller Lite marketing team to man up.