Marcus Graham Project presents Man Behind The Brand: Alejandro Claiborne, Vice President, Director Multicultural Communications Planning at Carat.
Claiborne takes an interesting position, contending that White advertising agencies “smell blood in the water”—that is, these places are recruiting minorities in order to steal the
Perhaps.
But right now, there’s not a great deal of evidence to support Claiborne’s viewpoint. Yes, White agencies are raiding minority shops for minority talent, but mostly to staff colored departments. There have even been instances when entire minority shops were absorbed to complete a business
1 comment:
He has half of it right. GM agencies do smell blood in the water, they are going after minority assignments as well as holding onto their AOR.
But GM agencies are not hiring minorities & This is not a opportunity for minority agencies. They will not given anything more than crumbs and ethnic assignments.
He knows the game, and hes trying to spin it to make it seem like theirs opportunity out their for minorites, and their agencies. Why is MGProject interviewing these guys? They offer no real insight, and they are misleading minorities into thinking this industry is something that its not. Its like the blind leading the blind. You can tell this guy is full of BS.
Torrence Boone--u mean the guy that lied about enfactico? and now this guy Alejandro claiborne?
lol
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