Laura Martinez examined the Coors Light campaign that managed to offend Puerto Ricans in New York. The brewer wound up pulling the work after the complaints grew louder. Can’t help but wonder if the campaign came from Coors Light AOR Draftfcb—the home of
cross-cultural marketing enthusiasts. Additionally, the Chief Diversity Officer of parent company IPG once remarked, “Homogeneous creative teams limit the number of idea combinations. … They can also come up with some embarrassing creative.” Did Draftfcb provide more evidence to prove the statement’s validity?
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