Cracker Barrel launched a new campaign with two contrived commercials that proclaim, “You’re always welcome here.” Um, not exactly. Can’t help but think the ultra-folksy spots emphasize the “Cracker” in the restaurant chain’s name.
Thursday, November 24, 2011
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2 comments:
"Can’t help but think the ultra-folksy spots emphasize the “Cracker” in the restaurant chain’s name."
Cracker barrel = actual common THING from Southern American history and culture
Cracker = Pejorative and often classist name to call poor white Americans, derived from the term above
So basically, I'm confused as to why the author thinks that the brightest way to respond to a company with discriminatory practices she doesn't agree with is to take the low road with a snarky, classist and bigoted USE of the word "cracker."
Laughing and snarking at the poor and their culture walks a fine line between elitism, hypocrisy and flat-out meanness.
** Bonus points if the author's rebuttal includes any variation of "But I have friends who call themselves crackers!" or "But clearly Cracker Barrel is discriminatory/tacky/has bad taste/unfair to other people so it's totally not hypocritical at all to respond with holier-than-thou bigotry, it's justified!"
Worked on the contrived campaign, did you? Technically, “cracker” has other meanings—regardless, the term’s use in the post was deliberate. The restaurant chain is not a new topic at this blog (try clicking on the appropriate label, genius). Nice to see it all inspired you to champion diversity and equality. Hey, could you consider integrating a minority into the next spot? And how’s the diversity at your agency? Happy Thanksgiving.
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