Thursday, November 24, 2011
9535: Insuring Clichés And Crappiness.
Allstate and State Farm must really be suffering, as the insurance companies’ campaigns are all over the map. From Dennis Haysbert mimicking Progressive’s Flo to big-budget bullshit, the advertising smacks of corporate desperation. This new State Farm commercial features high-priced production values and copyrighted music. But does using the theme song of 1980s sitcom Cheers make the brand contemporary or outdated?