Here’s
another example of a
client giving its White advertising agency unlimited commercial production dollars, while the
Black agency and
Latino agency are working with table scraps and pesos, respectively.
At the 2010 Association of National Advertisers’ Multicultural Marketing & Diversity Conference,
attendees complained about White agencies
stealing commanding the lion’s share of marketing budgets. A State Farm marketing VP declared, “There is enough business for everybody,” so “do your part, bring your best stuff to the table and it will work out for you.” Ironically and appropriately, in lists featuring the
least trusted practitioners, advertising executives score slightly more favorably than insurance salespeople.
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