Thursday, August 25, 2011

9220: How State Farm’s Alien Attacks Minorities.


Here’s another example of a client giving its White advertising agency unlimited commercial production dollars, while the Black agency and Latino agency are working with table scraps and pesos, respectively.

At the 2010 Association of National Advertisers’ Multicultural Marketing & Diversity Conference, attendees complained about White agencies stealing commanding the lion’s share of marketing budgets. A State Farm marketing VP declared, “There is enough business for everybody,” so “do your part, bring your best stuff to the table and it will work out for you.” Ironically and appropriately, in lists featuring the least trusted practitioners, advertising executives score slightly more favorably than insurance salespeople.



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