From USA TODAY…
For actress Salma Hayek, it’s all about nuance
By Donna Freydkin, USA TODAY
NEW YORK — “Oh, I’d love to give you a facial. That’s my dream.”
That’s Salma Hayek murmuring, fully absorbed and utterly focused as she dabs serum under your right eye in a bathroom. She pauses, narrows her eyes and studies your face. “What is your problem? What would you like to change? What are your beauty concerns?”
How about under-eye bags, unsightly proof of sleepless nights? “I can fix that in two” — Hayek snaps her fingers — “seconds.”
To that end, Hayek has created a 100-product beauty, hair and skin care line called Nuance and sold at CVS stores nationwide. It’s affordable. It’s accessible. And Hayek swears it works. How does she know? She became the line’s guinea pig.
Hayek was involved in each part of the development process, tried every product and worked directly with labs.
“If I had known how much work it was going to be, I wouldn’t have done it. I’m incapable of letting someone else take over. I’m micromanaging.”
When asked about celebrities who sign their names to brands without getting involved, Hayek looks offended and shakes her head. “No, chica. I’ve been working on this for years. I burn my face, my eyes, trying this (expletive). I have very sensitive skin. The stuff is really, really, really good.”
Growing up in Mexico, Hayek, 44, listened and learned as her grandmother, an aesthetician, explored and experimented with the wonders of local plants and herbs. Since then, she says, she has tried everything — the $1,000 face creams promising miracle results, and their more humble counterparts. Her line ranges from $2.99 to $19.99.
“My grandmother used to make her creams. Some of the creams were super-cheap, but they were so efficient,” she says. “I knew there was a way of making extraordinary products that make a difference, without spending that kind of money.
“I believe in products. Every woman should be entitled to preserve her youth to the best of human ability. I was really excited to make this possible.”
But preserving beauty is hard work, especially when your slate is full. Hayek wrapped the Kevin James comedy Here Comes the Boom earlier this summer, and she’s busy raising her daughter, Valentina, 3, with her French husband, Francois-Henri Pinault.
Motherhood, Hayek learned quickly, is “all-consuming. And it’s not temporary. I went out with my husband and my agent last night. They were making fun of me because I’m all the time, 24/7, ‘Oh, I’m so tired.’ They were laughing. I was laughing, too, but inside I wanted to cry because I’m so tired. I’m so happy. Happiness is exhausting.”
Hayek says Valentina, who is trilingual, loves watching her play with powders and potions. And an equally appreciative fan? Pinault, a luxury-goods mogul whom she married in 2009.
“There’s a couple of products that he’s like, ‘Wow.’ He’s very impressed. The green-tea cooling eye gel he really likes. You know what else he likes?”
Hayek holds up a tube of lip gloss. “One time he kissed me and he said, ‘Wow. That’s the best-tasting lipstick I’ve ever had.’”
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