Wednesday, August 31, 2011

9244: JCPenney Is Not Very Smart.


AdFreak reported JCPenney is catching heat for selling a t-shirt that read, “I’m too pretty to do homework so my brother has to do it for me.” Online protests prompted the retailer to pull the item from store shelves and its website—while coughing up the standard apologies. As if JCPenney needed more evidence to prove its irrelevance to teens. Executives at JCPenney need to do their homework on cultural competence.


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