Thursday, August 04, 2011
9127: Grey Is White.
Grey Advertising—the agency pushing cultural stereotypes for DIRECTV—is now doing likewise for Purolator. The campaign demonstrates that even a Geisha and Amish guy are capable of doing an oil change. Is the implication that Geishas and the Amish are as dumb as, say, cavemen? Regardless, perhaps they should produce a version featuring a Grey employee changing an oil filter. It would clearly prove that the most ignorant among us could do the job.