The Sprint Framily underscores why the telecommunications company is in big trouble. And the Grandpa character embodies the cultural cluelessness of Sprint and its agencies. When was the last time this brand presented decent—or even mediocre—advertising? In 2012, MultiCultClassics predicted the failure of Team Sprint—and the Leo Burnett-Digitas coalition did not disappoint on the forecast. Yet the new shop’s Sprint Framily campaign is arguably worse than the shit shat out by all predecessors. It almost makes a person wish for the return of Dan Hesse.