Digiday reported advertising agencies have been updating their own Wikipedia pages with puffery and propaganda. Is this really surprising? It demonstrates once again the digital cluelessness of shops believing they can and must control all online conversations. For example, BBH was caught rewriting itself as “one of the world’s most famous creative ad agencies.” Right. And Sir John Hegarty is a champion for diversity. The old coot recently criticized the “digital Taliban”—and now it appears his own staff features Web terrorists. Brilliant.