Wednesday, July 30, 2014

11962: Sprint Framily = Shirato Family.

Didn’t realize the inane Sprint Framily is a deliberate rip-off of the Shirato family featured in a campaign for Japanese mobile phone company SoftBank. This is a clear example of how humor and concepts do not necessarily translate across cultures and continents. Of course, asking a culturally clueless White advertising agency from the U.S. to handle the foreign exchange is like letting the KKK reinterpret Nollywood movies. Oh, and it also demonstrates how ad shops will shamelessly prostitute themselves for billings.

1 comment:

Anonymous said...

It's not a rip off when SoftBank owns Sprint.