Adweek reported on a 4As group of young folks using their collective talents to solve real-world problems. Based on the team portrait, addressing the industry’s dearth of diversity is probably not on the to-do list.
This 4A’s Group Uses Its Talents to Solve Real-World Problems
They’re ADvocates for change
Who Founders Monisha Tripathi (bottom row, far left), Lauren Johnson (middle row, third from right), Jessica Merrell (top row, far left) and Jenny Hoffman (middle row, fourth from right), surrounded by fellow members
What Community impact group
Where New York, with members nationwide
As intrepid young advertising professionals, the 4A’s ADvocates believe they can use their talents and skills to do more than make ads. Founded in 2013, the group, with the support of partners Horizon Media and AOL, includes professionals from creative, digital and media agencies. This summer, the ADvocates held a daylong think tank, dubbed ReSolve, partnering with City Harvest to brainstorm about ways to address the issue of hunger. The effort yielded #kNOwhunger, a multi-element campaign with roots in social media and featuring real New Yorkers. The ADvocates will turn their attention to tackling a different social issue each year, showing that as the industry’s future, they can make a difference in the world beyond moving the sales needle.