Thursday, August 28, 2014

12019: Uncle Ben—Invisible Man.

Abbott Mead Vickers BBDO created a video to launch Ben’s Beginners for Uncle Ben’s in the U.K. Oddly enough, Uncle Ben is nowhere to be seen—and the video only features a couple of token Black kids. The YouTube cooking show is hosted by DJ BBQ. Gee, how did the iconic brand go from depicting Uncle Ben as the company CEO to presenting a dude named DJ BBQ who is Whiter than rice?

No comments: