Didn’t realize until reading about the death of Robin Williams that CBS had canceled The Crazy Ones last May. When the show first launched, CBS touted it as the #1 new comedy, basing the puffery on initial ratings. The Crazy Ones, however, benefited from playing behind The Big Bang Theory, a very popular series. So the fake hype may have actually proven a classic advertising notion; that is, strong promotion will make a lousy product fail faster. All the network-fabricated hoopla was offset by The Crazy Ones being shameful, bad, crappy shit that couldn’t end soon enough. The pathetic program made The Pitch look like high art.
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