Saturday, August 16, 2014

11991: R.I.P. The Crazy Ones.

Didn’t realize until reading about the death of Robin Williams that CBS had canceled The Crazy Ones last May. When the show first launched, CBS touted it as the #1 new comedy, basing the puffery on initial ratings. The Crazy Ones, however, benefited from playing behind The Big Bang Theory, a very popular series. So the fake hype may have actually proven a classic advertising notion; that is, strong promotion will make a lousy product fail faster. All the network-fabricated hoopla was offset by The Crazy Ones being shameful, bad, crappy shit that couldn’t end soon enough. The pathetic program made The Pitch look like high art.

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