The Drum videotaped Critical Mass CEO Dianne Wilkins and WCRS CEO Matt Edwards discussing if gender makes a difference to running a creative agency. First of all, Critical Mass is not exactly a creative agency. Overall, the conversation is a self-absorbed, navel-gazing waste of time.
At roughly 2:00 into the video, Wilkins said, “Diversity of all kinds is something we’re looking for—from interests to…you know…gender to religion to…whatever…ethnicity—we want it all.”
Yeah, right. Agencies are always looking at candidates’ religious backgrounds. And hey, whatever, ethnicity too. Jesus.