The Cultural Component: Leveraging Social to Connect to Multicultural Consumers was apparently the only minority-focused seminar at the annual Advertising Week (excluding an LGBT seminar). This is a sad statement for multicultural marketing and diversity. To have a single seminar seeded into over 270 events clearly reflects the underrepresentation and lack of respect that minorities continue to receive in our industry. What’s worse, the seminar examined social media, covering at least three distinct racial/ethnic segments. Multicultural marketers are already grossly underfunded for advertising efforts; hence, it’s safe to assume social funding is even shittier. Forget crumbs. This seminar was a mere crumb—and a crummy way to treat non-Whites.