Campaign presented Nine takeaways from Advertising Week with the following headlines:
1. Think like a hacker
2. Create branded content—but don’t put all your eggs in that basket
3. Start every campaign with a hashtag
4. Storytelling should not be beholden to data
5. Consumers’ attention must be earned over time
6. New ways to connect with audiences
7. During crises, don’t overlook your most passionate fans
8. Prepare for the unknown
9. Don’t be afraid to fail
And MultiCultClassics will add one more:
10. Diversity is dead—long live exclusivity!
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