A MultiCultClassics visitor pointed to a Digiday essay titled, “2016 Year in Preview: Holding companies make diversity their business.” The Digiday dummies are clearly gazing into a defective crystal ball, given the nonsense of their predictions. That the essay spotlights Brad Jakeman and Kat Gordon as leading advocates in the faux revolution only underscores the sad state of affairs. Digiday also underscored its own lack of credibility by misspelling the name of IPG Chief Diversity & Inclusion Officer Heide—not Hilde—Gardner. Hell, the illustration for the essay (depicted above) highlights a key dilemma; that is, diversity has come to mean promoting White women. If holding companies are indeed making diversity their business, it’s only by turning the issue into an advertising campaign exercise, executing deliberately deceptive messages, glittering generalities and outright lies.