Campaign published “My New Year’s wish list” by BBDO New York President and CEO John Osborn. The lead wish read, “That the push for greater diversity in the creative ranks of agencies yields greater results.” Um, when did diversity become segregated to the creative ranks? Is there fair and equal representation in all the other departments? Maybe Osborn is another jumper on the 3% bandwagon for more White women as creative directors. He could recruit She-Hulk and boast hiring a woman of color. His New Year’s resolutions should include applying for certification. Hey, it’s easier than trying to persuade his bosses at Omnicom to cough up EEO-1 data on staffing figures.
My New Year’s wish list
By John Osborn
BBDO New York president and CEO shares his hopes for 2016
With the New Year upon us, here are some of my wishes for the year ahead. In no particular order:
That the push for greater diversity in the creative ranks of agencies yields greater results.
That the decision to uphold Pete Rose’s ban from Major League baseball puts the issue to rest once and for all.
That, someday, there is one street in New York City that is not under construction.
That something actually gets done in Washington and that politics attracts better, more qualified candidates from the private sector.
That “Happy Holiday” decorations and messages not appear before Halloween.
That the term “unicorn” goes the way of, well, unicorns.
That Ricky Gervais continues to surprise and offend during the Golden Globe awards.
That the Olympic Games in Rio be fraught with excitement on the field, rather than off.
That the American Red Cross doesn’t have a major catastrophe to deal with this year.
That Uber, black cars and taxis can all get along (so we can get where we need to go).
That Cannes not add any more new categories.
That someone invents the mother of inventions … how to create more time to do everything we want out of life.
That people like me stop publishing year-end wish lists!
And that the New Year brings peace, prosperity, a greater sense of purpose and togetherness.
John Osborn is president and CEO of BBDO New York.