The creative geniuses who believe this Burger King campaign is a good idea should be, well, fired.
I didn't even have to look at this and I knew it was going to trace back to Brazil some how. Totally unlikely it was approved by an actual client? Check.Culturally clueless? Check. Obviously created just for an awards show? Check.Credits full of Brazilian names? Check.But of course, the creatives that worked on this faux ad are still preferred to hiring black or brown American ethnic minorities, even though the agency and holding company will still trot them out as diversity experts any time US clients ask.
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