Adweek spotlighted Chase Zreet, a copywriter from Dallas who landed a job with Wieden + Kennedy by communicating his obsession to write for Sprite via a homemade rap video. Sprite has a long history tied to hip hop, ignited by campaigns birthed at Burrell. The work from the Black advertising agency was authentic and original. In contrast, Zreet’s brainchild is a contrived piece of shit. But it was good enough to earn him a position at the White advertising agency. Now that’s fucked up.