Advertising Age reported Anomaly cut 8% of its U.S. workforce, citing revenue loss after Dunkin’ Donuts reassigned their business to Publicis Groupe’s Leo Burnett. So for some ex-staffers, it’s time to make the donuts—provided they can land a job at any local Dunkin’ Donuts.
According to Ad Age, the White advertising agency’s founder also pointed to lessened demand for traditional advertising as reasons for the layoffs. Wait a minute—Anomaly has always insisted it’s not an advertising agency. But it now fires people like a typical ad shop.
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