16457: Pseudo Revolutionary Reboots.

 

Adweek reported Antonio Lucio is returning to HP, reclaiming the CMO role and succeeding his successor.

 

Here are a few rewinding predictions:

 

• HP will have no recorded measurable progress in DEI initiatives since Lucio’s 2018 departure.

 

• The White advertising agency that Lucio partners with will have no recorded measurable progress in DEI initiatives.

 

• Lucio will take a performative stand with DEI demands for his White advertising agency—but will make no effort to enforce the demands.

 

• ADCOLOR^® will honor Lucio with a Comeback Human Heat Shield of the Year award.