Wednesday, March 27, 2024

16590: Lipton TTFN.

 

Advertising Age reported McCann Worldgroup Global Executive Creative Director Pierre—“So Fucking Bored”—Lipton left the White advertising agency to pursue other opportunities. Don’t expect Lipton to land elsewhere in the IPG network as a Chief Diversity Officer.

 

Remember when former IPG CEO Michael Roth declared the White holding company had zero tolerance for any behavior conflicting with the corporate mission to embrace diversity, equity, and inclusion?

 

Lipton is a poster boy for the hypocrisy, performative PR, and outright lies embedded in the DNA of Adland. People of color who take bold stands for equality are routinely blackballed, blacklisted, and blacked out of the industry. Yet for White people who display cultural cluelessness, exhibit blatant bias, and enforce systemic racism, all is forgiven and forgotten.

 

McCann Global Executive Creative Director Pierre Lipton Departs

 

Lipton had been with McCann for seven years

 

By Brian Bonilla

 

Pierre Lipton, global executive creative director at McCann Worldgroup and former co-chief creative officer of McCann New York, is no longer with the agency. The news comes five months after Lipton was assigned the executive creative director role.

 

“Pierre Lipton is leaving McCann Worldgroup to pursue other opportunities. He contributed to many groundbreaking pieces of creative work during his time here and we wish him well in his next chapter,” Interpublic Group of Cos.’ McCann Worldgroup wrote in a statement.

 

Lipton declined to comment.

 

Lipton’s departure comes five months after he was accused of making an “inappropriate remark” at an internal agency meeting tied to an initiative meant to teach ways to recognize and eradicate unconscious bias. As a result, Lipton took a leave of absence.

 

Lipton had been with McCann for seven years. For nearly three of them, he was co-chief creative officer of McCann New York. Before joining McCann, Lipton was chief creative officer at 360i, which has since been absorbed into Dentsu Creative.

 

“When I came [to McCann] 7 years ago, I did so for the opportunity to walk amongst giants. To be surrounded by and learn from people who were better than I at what I loved doing: making great work for the biggest brands on the planet, and trying to make the world better because of it,” Lipton wrote on his LinkedIn page.

 

In his LinkedIn post, Lipton listed several brands he worked on at McCann such as Mastercard, Verizon and Microsoft, and gun control activism group March For Our Lives.

 

McCann lost its Verizon account to Ogilvy last year and recently shut down its McCann 215 agency, which has long held Xbox as a major client. McCann remains the lead creative agency, according to a spokeswoman for the agency.

 

“I count myself extremely lucky to have connected with some remarkable humans during my time at 622 Third Ave and around the world. I have great affection and respect for more people than I can count, at more companies than I can list, in more cities than I can believe,” Lipton wrote on his LinkedIn. “Thanks to each and every one of you who’ve filled my days with richness, laughs and the drive to do beautifully impossible things.”

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