Advertising Age published two perspectives that are unintentionally connected: one viewpoint stressed DEIBA+ is the strategic advantage corporations can’t ignore; another viewpoint expounded on the truth about agency layoffs.
In Adland, layoffs affecting the majority White staffers ultimately impact dedication to diversity, equity, inclusion, belonging, allyship and more.
To clarify, review the Ibram X. Kendi perspective on racism:
From the Junior Black Americans of Achievement series onward, I had been taught that racist ideas cause racist policies. That ignorance and hate cause racist ideas. That the root problem of racism is ignorance and hate.
But that gets the chain of events exactly wrong. The root problem—from Prince Henry to President Trump—has always been the self-interest of racist power. Powerful economic, political, and cultural self-interest—the primitive accumulation of capital in the case of royal Portugal and subsequent slave traders—has been behind racist policies.
In short, DEIBA+ is the strategic advantage White advertising agencies can and will ignore—especially when the true focus is maintaining one’s own livelihood and position of power.
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