Advertising Age published content titled: 8 agency leaders divulge the most pressing issues facing their business—and how they’re navigating them.
The “leaders” covered typical topics including AI, the rise of strategists, new business opportunities, and standing out in a crowded market.
The report closed with the following:
The state of DEI
Despite the conservative backlash to diversity initiatives, the executives said they remain committed.
“From a 4As standpoint, the focus will continue to be on inclusive teams, and inclusive teams are great for business, they’re great for being an economic multiplier, they’re great for brands being much more in tune with the market,” [4As CEO Justin] Thomas-Copeland said.
[Walrus CEO Frances] Webster reiterated that point, saying companies with diverse boards and teams outperform those that are not.
“We’ve always been committed to inclusivity,” [Giant Spoon CCO Ian] Grody said. “We remain committed to inclusivity. Nothing has changed.”
Yep, White advertising agencies remain “committed” via performative PR, heat shields, and contrived self-promotional stunts. Yet nothing has changed—in terms of actual DEIBA+ progress.
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