Adweek reported Norwegian Cruise Line selected WPP Media as its new White media firm.
So, a questionable cruise line strikes the Titanic of White holding companies.
EXCLUSIVE: WPP Media Lands $102M U.S. Media Account for Norwegian Cruise Line
The win arrives as the hold co remains under pressure to perform after months of decline
By Kendra Barnett
WPP Media has clinched Norwegian Cruise Line’s $102 million U.S. media account from Publicis-owned Digitas, ADWEEK has learned. It won the business in December. Digitas did not defend the business, according to a source familiar with the matter.
The $11 billion cruise giant wants to “redefine” its brand “to better align with our guests’ desires for exceptional vacation experiences across our fleet and destinations,” a company spokesperson told ADWEEK in a statement. The company’s partnership with WPP will serve “to enhance our presence in the media marketplace, ensuring we continue to deliver on our brand promise to our guests.”
A spokesperson for WPP Media confirmed the account win to ADWEEK, noting in a statement that the holdco is “excited to support [Norwegian] in their continuous efforts to deliver exceptional vacation experiences across their 20-plus-ship fleet.”
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