The previous post on Dos Equis spotlighted a common practice among White advertising agencies, whereby iconic campaign characters are revived and/or resuscitated to reinvigorate a brand.
The reintroductions include gushing from CEOs, CMOs, and CCOs, revealing sales were best during promotions of the past, the updated critter will ignite a boring category, the public demanded the reappearance, blah, blah, blah.
Has anyone considered bringing back Aunt Jemima, Uncle Ben, and Rastus?
The same marketing criteria mentioned above can surely be applied to the famed triumvirate.
Hell, Honey Bunches of Oats once coaxed Diana Hunter—the Honey Bunches of Oats Lady—out of retirement.
Who’s next—Mia the Land O’Lakes Native American Maiden, the Frito Bandito, and Annie the Chicken Queen?
Cry “Havoc!” and let slip the dogs of war!
No comments:
Post a Comment