Monday, March 19, 2007

Essay 1869


Fritos Brand Corn Chips celebrates 75 years with Limited Anniversary Edition packaging featuring the Frito Kid. According to the bag blurb, “From 1952 to 1967, the FRITO KID™ was the darling of America…”

Why the hell didn’t the company produce a commemorative bag for the Frito Bandito?

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