17327: On Bringing Back Black Blasts From The Past.

The previous post on Dos Equis spotlighted a common practice among White advertising agencies, whereby iconic campaign characters are revived and/or resuscitated to reinvigorate a brand.

 

The reintroductions include gushing from CEOs, CMOs, and CCOs, revealing sales were best during promotions of the past, the updated critter will ignite a boring category, the public demanded the reappearance, blah, blah, blah.

 

Has anyone considered bringing back Aunt Jemima, Uncle Ben, and Rastus?

 

The same marketing criteria mentioned above can surely be applied to the famed triumvirate.

 

Hell, Honey Bunches of Oats once coaxed Diana Hunter—the Honey Bunches of Oats Lady—out of retirement.

 

Who’s next—Mia the Land O’Lakes Native American Maiden, the Frito Bandito, and Annie the Chicken Queen?

 

Cry “Havoc!” and let slip the dogs of war!

11455: Advertising Week Peek 4.

Given that Advertising Week 2013 takes place during Hispanic Heritage Month, perhaps there should be a special acknowledgement to commemorate the occasion. Why, just think of the many great advertising icons that saluted Latino culture over the years.

The Frito Bandito illegally crossed the border long before it became a political issue—all for a handful of those irresistible corn chips.

The Taco Bell Chihuahua brought authenticity to the fast food chain, leading the way for later tortilla trailblazers such as Chef Lorena Garcia.

And the Talking Latina Vagina for Summer’s Eve shattered stereotypes and opened doors for cartoon coochies everywhere.

Of course, celebratory Advertising Week parties will extend invitations to Salma Hayek and Sofia Vergara.

10257: Doritos Goes Latino Via London.

MultiCultClassics noted the challenges Latino shops face in award shows, then came across the Doritos Dips Desperado campaign—which has apparently won numerous accolades—from Abbott Mead Vickers BBDO, London, UK. The spot is accompanied by interactive components as well. Would PepsiCo have allowed a Latino shop to produce something like this? Does anyone else think Esteban Ortega is a 21st century Frito Bandito?