Here’s more evidence WPP restructuring lacks strategic and intentional execution—rather, it’s a flaming dumpster.
For starters, the single White operating company recently launched WPP Commerce, stating the integrated unit was designed to collaborate across WPP’s four main parts: WPP Media, WPP Creative, WPP Enterprise Solutions, and WPP Production.
Okay, except VML—which was recently folded under the WPP Creative banner—still offers commerce capabilities. In fact, the White advertising agency just posted the job listing depicted above for a Creative Director (Commerce).
WPP CEO Cindy Rose claims the company is embracing simplicity—with ambitions of being a trusted growth partner for clients in the era of AI.
Somebody should explain to Rose that trust comes from consistency, integrity, empathetic caring, and transparency. Internally and externally.
It’s that simple.
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