The social media post depicted above from Outdoor Nation unintentionally underscores how Adland is a messy cesspool.
First, WPP Creative White advertising agency VML hatched the Wendy’s creative campaign to run in Indianapolis. Um, localized messaging is hardly groundbreaking—and this concept doesn’t even qualify as mediocre.
Next, Outdoor Nation boasting about its strategic media plan is pathetic too. Surely the strategizing, planning, and execution could have been handled via AI or any entry-level media wonk who wasn’t replaced by AI.
Additionally, WPP has been positioning itself as a single White operating company, offering simplicity, efficacy, and efficiency to clients. Yet Outdoor Nation is an independent vendor. So, why did VML partner with the Tennessee-based firm versus tapping WPP Media—given the global unit supposedly won the Wendy’s media account earlier this year?
Finally, the social media post and associated PR make no mention of Black-owned media involvement, which is outrageous given Blacks represent nearly 28% of Indianapolis’ population.
In summation, the OOH from VML, WPP, and ODN warrants WTF.
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