Showing posts with label mad women. Show all posts
Showing posts with label mad women. Show all posts

Friday, April 15, 2022

15791: The Menopause That Refreshes…?

Advertising Age published a perspective from Dark Horses CEO Melissa Robertson, who is on a menopausal mission to make the condition a DE&I issue. Robertson even introduced an ‘intersectionalityish’ angle, positioning menopause as a target for discrimination based on gender, age and disability—a triple whammy. Who’s next in line to cry victim—Drunken Old White Guys with enlarged prostates?

 

How To Remove The Stigma Of Menopause In The Workplace

 

4 ways to create better environments for everyone affected by ‘the change’

 

By Melissa Robertson

 

Skin that feels like spiders crawling all over you, a brain like Swiss cheese with endless word holes, hot flushes that keep you awake at night and tired during the day, a pervasive sense of anxiety—and much more.

 

Welcome to menopause—an obnoxious life stage that sees almost a fifth of those experiencing symptoms consider leaving their jobs. And a 2019 survey conducted by the BUPA insurance company reckoned almost 900,000 women in the U.K. left their jobs over an undefined period because of menopausal symptoms. It comes down to the brutal fact that these women are simply not getting the support they need. Employers provide neither sufficient understanding of the issue nor adequate flexibility, empathy, help, guidance and respect.

 

In 2017, the British Government Equalities Office reported that “significant numbers of working women experience problems at work as a result of individual symptoms ... The evidence also paints a consistent picture of women in transition feeling those around them at work are unsympathetic or treat them badly, because of gendered ageism.”

 

The U.K. has approximately 4 million employed women between 45 and 55, accounting for more than 25% of all women in the workforce—the largest cohort. So, you might think that this sort of affliction in the workplace might be protected by law. It is, after all, both an occupational health and equality issue.

 

But menopause is sadly not covered by the 2010 Equalities Act, which deals with protected characteristics in the workplace (among other things). What is covered: pregnancy and maternity, race, religion, sexual orientation, gender reassignment, marriage/civil partnership, sex, age and disability. You could argue that menopause is covered by age, sex and disability, but it’s discomforting for it to be so vague—and it’s why there is a huge push to get menopause formally categorized.

 

A couple of years ago, I started experiencing menopausal symptoms. It was insidious and gradual but became increasingly problematic to keep hidden. I felt that I needed to understand more—about the symptoms, the biology and why there is such a stigma. More importantly, I felt I needed to talk about it, for my own sanity and also because the stigma will fade only if talking about menopause becomes as normal as talking about pregnancy.

 

However, that’s easier said than done.

 

Male supervisors are often uncomfortable talking about women’s issues, and women are reluctant to reveal any inadequacy for fear of judgement or retribution. As Brits, we are disciplined, self-controlled and unemotional, stoical and stiff upper-lipped. There’s a crisis, just pop the kettle on. We keep smiling and waving, or, at the very least, only slightly awkwardly staring into the middle distance.

 

But this pointless taboo can be addressed only by acknowledging such behavior is not a badge of honor; it’s repressed, regressive and damaging to business. If leaders truly want to lead, they need to create open and inclusive working environments that offer care and support to their staff. And if they want to retain talented, experienced and dynamic women, they not only need to have menopause on the radar—they need to have it in the spotlight.

 

Developing strong menopause policies and robust support strategies isn’t just good emotional quotient, it’s good business sense. It will create better workplaces for everyone—male, female or non-binary—affected by “the change.” It will help the gender pay gap, it will help diversity and it will help business.

 

Here are some ways to begin the shift in mindset:

 

Acknowledge the challenge

 

Start by publicly recognizing the challenges that menopausal women face and develop strategies about how they can be supported. It’s important for women to feel that they don’t need to hide their symptoms, and that any discussions will be met with empathy and support.

 

Create and publicize a menopause policy

 

There doesn’t need to be loads of research and soul-searching. Both Channel 4 and Dark Horses made menopause policies public for anyone to use, adapt and improve. Make sure the policy is for everyone, not just for women, as employees of all ages and genders need to understand more about it, as they will inevitably come across menopausal women—as colleagues, clients, suppliers, friends and family. But a policy on its own is not enough.

 

Educate managers

 

Ensure that line managers understand their role in delivering good working practices. They need to be prepared to make accommodations and aware of the easy adjustments and small tweaks that can make a significant difference. These include a safe environment to bring up any challenges their staff are facing—how long they can concentrate, what impact physical symptoms might have on them. It’s good to be able to agree some basics, so there is no guilt or feelings of underdelivery, including working from home/flexible working, condensed or shorter hours, desk fans, cameras off and so on.

 

Champion menopause support

 

Hold a menopause workshop; there are plenty of great organizations that don’t cost a fortune and make it an engaging and interactive experience. Appoint a menopause champion. Commit to paying for hormone replacement therapy treatment for staff.

 

Menopause symptoms are wide and varied and sometimes challenging to cope with. But structured support and good management can make a huge difference. Let’s really try to stop losing women each year to this. Let’s change “the change.”


Sunday, March 04, 2012

9857: Mad Woman Cashing In On Mad Men.


From Advertising Age…

True Tales and Cocktails with the Real Mad Men and Women of Madison Avenue

Hobnobbing with Mary Wells Lawrence, Jane Maas and More

By: Rupal Parekh

There’s a wealth of buzz about the next season of Mad Men, the AMC soap opera about advertising that returns later this month. But the premiere will likely pale to what I got to do last night—hang out with the real thing: legendary advertising folks from that era.

Ad Age Executive Editor Judann Pollack and I met them at the home of former Ogilvy Chairman-CEO Ken Roman, who’s also the author of David Ogilvy biography “The King of Madison Avenue.” The occasion? A fete in honor Jane Maas, the author of the new book “Mad Women,” which tells the story of life on Madison Avenue in the 1960’s from the female perspective.

Mr. Roman and his wife Ellen reside in the penthouse of a building on Manhattan’s Upper East Side that offers a panoramic view of the East River and New York’s Gracie Mansion (historically the official residence of the Mayor, but New York’s current Mayor and billionaire Michael Bloomberg only uses it for meetings). It’s not just a stunning place; it’s also a building that boasts a bit of ad history, spanning three different holding companies.

Several years ago, a number of rival ad execs all inhabited the place at the same time. Mr. Roman told a story about getting into the elevator one morning a number of years ago in a suit and encountering former BBDO CEO Allen Rosenshine and ex-Interpublic Group Chairman-CEO Phil Geier, who were similarly attired. The lift then stopped on another floor and in walked Charlie Moss, former creative director at Wells Rich Greene, clad in a velour track suit. According to Mr. Roman, Mr. Moss cracked that he must have missed the meeting. Mr. Moss, who was present and didn’t dispute that account, was nonetheless a bit more formally attired last night.

It was an ad party after all ... so a bartender passed around drinks and canapes to the crowd that included the unrelentingly stylish Mary Wells Lawrence, clad in red pants and red pumps, toting a snakeskin purse. (No one, however, was wearing a hat, which Ms. Maas said would have been required of female ad executives back in the 60s, indoors and out).

Jerry Della Femina was there too with his wife, Judy Licht, and we chatted about the sagging newspaper business and his selling off his restaurant in East Hampton. He’s got no plans to open any others, he said, preferring to stick to his New York agency and writing his column, Jerry’s Ink, in the small Hampton’s paper he owns.

There was Ogilvy Chairman Shelly Lazarus and one of my personal favorites, former McCann creative Laurel Cutler. I met her for the first time through Facebook, and during the course of the party she showed us the stylus she uses for her iPad—so as to not break her freshly polished nails.

About an hour into the event, the tiny but amazingly energetic Ms. Maas, sporting a lavender jacket with a unicorn brooch, was introduced by Mr. Roman and invited to say a few words about the book. Ms. Maas, who is about to embark on a whirlwind 40-city book tour, explained that she was surprised at the candidness of ad women in speaking to her for “Mad Women.” That quickly led to a few highlights from the chapter entitled “Sex in the Office,” and one of her favorite anecdotes: copywriter Linda Bird Francke saying, “I lost my virginity to the account executive on Jell-O.”

Ms. Maas also told some fun stories about office love affairs and the like (sorry, they were off the record). Her proudest moment recently was being interviewed on NPR for her book. She said that when she was walking out someone queried the receptionist about who was on air-that morning. The receptionist replied: “I dunno ... some old lady talking about sex.”