A comment left at the previous post highlighting PepsiCo’s alleged renewed interest in Latinos revealed that the soft drink company has a messed up way of wooing non-White audiences. In short, PepsiCo is full of shit—or caca, for Spanish-speaking blog visitors. Given that commercials starring Sofia Vergara and Nicki Minaj were created by White agency TBWA\Chiat\Day, and the latest “Latino” spot is actually a repackaged concept from CLM BBDO in France, it looks like PepsiCo’s definition of cross-cultural involves crossing out multicultural shops.
