Essay 1377

In 2004, Advertising Age published the following news item (the story actually ran with the prophetic typo in its headline).

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Fudge attacks death of diversity.

Young & Rubicam Brands management will review a “very comprehensive diversity plan” in coming weeks, said Ann Fudge, chairman-CEO of the WPP Group network. In a speech about her career before members of the Advertising Club of New York City, she mentioned her surprise, upon taking her current job, at the advertising industry’s “dearth of diversity.” She emphasized that the challenge is not unique to the advertising industry, but it “has a way to go.” Since joining in May 2003, Ms. Fudge has undertaken a thorough evaluation of the agency’s workforce, including minorities. She didn’t divulge details on the plan, but said that “it is not just about getting the numbers.”

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Today, Advertising Age reported that Fudge is retiring from Young & Rubicam (see Essay 1375).

Quick — somebody ask her about the success of the “very comprehensive diversity plan” before she jets.

Chances are, Fudge’s departure will cut the agency’s Black executive total by roughly, um, 100 percent.

According to AdAge, Fudge hopes to focus on nonprofit work. Although one could argue that’s essentially what she did while trying to right the unprofitable Y&R.

However, there is another volunteer effort Fudge ought to consider: Dealing with the advertising industry’s diversity dilemma.

Imagine the clout and credibility she’d bring to the party. Fudge would make a formidable partner with Patricia Gatling, Commissioner and Chair of the New York City Commission on Human Rights. Add Jesse Jackson, Al Sharpton, New York City Councilman Larry Seabrook and Sanford Moore, and it’s the most amazing Black-dominated Dream Team since the 1992 USA Olympic Basketball squad.

So what do you say, Ms. Fudge? Here’s your opportunity to accomplish something truly groundbreaking on Madison Avenue.