Tuesday, September 25, 2007

Essay 4506

As if we needed more reasons to hate focus groups, check out the ads designed to sell them.

Touting the facilities like hotel accommodations is common.

Why, you can even enjoy a spa-like experience.

Forget roundtables and M&Ms—now conduct groups from 50,000 feet.

Looking for breakthrough advertising insights? Partner with research companies exhibiting clich├ęd advertising concepts.

Dealing with these guys is like trying to master a Rubik’s Cube.

The deeper insight here? Sex sells focus groups.

Deep thinking on the obvious is plentiful too.

Finally, you have to wonder how this ad would have fared in copy testing.

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