![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqjZJxKefJB8gSDXnrEtos83b7vFLgSu6Zynu6JACvOzcDSoUkhGE5J8a7rFl1021ravM6IGfkgTcvBKKWrl1s8xb8dI-8__9I7KomhCMoErMJpqHitJK3dkShixbqP42N5rLLAw/s200/focus_owl.jpg)
As if we needed more reasons to hate focus groups, check out the ads designed to sell them.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGDkMP1jOafAmxZMD_fw6QZ6O74otyqGrbVaMWjQ0ESUQaCP7ZRN9b_6r_jn_WE0JO_g9wg5h3TYllsS9NoyikLkNpVUb4EXQjU3437QY8Xy-RFt9SGtNUK8AJnl1x0e-muQNIhQ/s200/focus_pointe.jpg)
Touting the facilities like hotel accommodations is common.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUQ2OErgQgUs71nd7dLLrhvCxPZycIOwdT2t4Y5qmv73Wj9gAZ0foBMBkMRmt3ebqwYltVrOunMuYSOD-AVU7cq8qbjTfp-eBHEj_YJP33mtWYwTJqnifQFmH37o4EBzvFy_QGTw/s200/focus_cr.jpg)
Why, you can even enjoy a spa-like experience.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1gQEqQDpe5PAIkWuocD9lGOlRMYBv-2gtdMoji6dAp8jHimUV0QkglVt9AHjshpPHLKZMHB3mVved2Ea8qULbQnTMjhwCrW0oMrLO3yJiIS09xkDhewyJ-YH9UgiG9hMw8ybY2A/s200/focus_delve.jpg)
Forget roundtables and M&Ms—now conduct groups from 50,000 feet.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5AxSDb5KVeA-sl35THdO378jQHdSjlxguXg_xjt3KKVJIT9AuAfjkXIhgqM9TXZDU5W3-4uOf73g_1lAaTvthXs-ppHJwIpc_owGUAdtQgfbtEp-TvRDoNWeYocTfs9nA66yz5w/s200/focus_irwin.jpg)
Looking for breakthrough advertising insights? Partner with research companies exhibiting clichéd advertising concepts.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqsxDbY-AahkXv9dFXoehRpGLJfcK9fWKKOrXodtieLkGnMbWcNMbzq2e4qJv_Ry6zphCd-mhJB2UPAiRUjitmpXueaCSGORzLMKpD7xlcOV-0i7lqXosynWXqrOzQteQ62MxDgQ/s200/focus_cube.jpg)
Dealing with these guys is like trying to master a Rubik’s Cube.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCp9_cEpsXujZnyhH2JKy-jg169vbbPeqmF43ZLY1C9YuXi4xqzKugRyV8tN65oenQc75gHeYeYNBwTvg7i4qmVYQYr64R1QFbWPQ-0R72Qc8OzFV_K4HlOjr_O9Ttn_gMukZAvQ/s200/focus_tru.jpg)
The deeper insight here? Sex sells focus groups.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWfiamUMenHhzV0Aplj7CR6x4E3SFgKjXIw9fcWOFNWk38j8BBjmqkFZJjQ9qDAFfIhinLl50HPUI88GD21t8ZG_gBTjQW7y7NyyzwG_HDxX0bqcVE57jkgER9pj4XU3veAxF5kA/s200/focus_workshop.jpg)
Deep thinking on the obvious is plentiful too.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbX3mudMJxr42Onrk5zh3PQ2C5e6n78Db3dYKbIZcgwjQK8PuqajarsZHiQmUj8ofEEQvBWb22ESrYxo10XP8ct_n3r97LKUTboNZnIR4YqzvoE29i5Ac8WeTcSVu9U5QZHDzdbQ/s200/focus_msw.jpg)
Finally, you have to wonder how this ad would have fared in copy testing.
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