Tuesday, July 21, 2009

6946: Minty Fresh Multicultural Marketing.

Quick, guess which ad targets Whites and which one targets Blacks.

1 comment:

interculturaltalk said...

I'm assuming that's a rhetorical question, but how do you feel about the strategy of creating a suite of ads that aim to reach out to different target markets (when there's no stereotyping of the ethnicity/races presented?)

Curves does this on their packaging--at least I've seen it on their cereal boxes.

I'm delighted to see that the dentists are also women and of different backgrounds