Wanted to briefly elaborate on the previous post detailing how holding companies have diminished the industry overall. The networks and agencies often win pitches—and exclude minority shops from participating—by boasting global capabilities. Adpeople love to lie gush about the wondrous ways they can integrate with international partners. But it’s all bullshit. Offices in the U.S. have no idea what happens from state to state—and they’re completely clueless over what’s going on overseas. Need proof? Check out this Kellogg’s Crunchy Nut commercial from London, which bears no resemblance whatsoever to the lame U.S. campaign—except that both executions suck.
BTW, what’s with the overacting Black dude in the U.S. version?
1 comment:
For the most part the formula has been the same for a long time. White Creative Director + White Copywriter thats the formula. Very rarely do u see a person or minority come up with the creative. The work still sucks but clients are comfortable with that. Its not even about the work its about their comfort level. Thats who they want to work with. White Agencies are what they are. Ethnic agencies most of the time dont touch the creative, they are seen as after thought vendors.
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