Saturday, April 05, 2014

11816: Translation Gobbledygook.

AgencySpy reported Translation is shuttering its Chicago office. Founder and CEO Steve Stoute wrote:

“As an agency our mission has always been to provide exceptional service to our clients, and to bring purpose and precision to our creative output. With the recent additions of President Nils Peyron and CCO John Norman in New York, and always with an eye toward the long-term growth of our organization, we have made the decision to bring our team together in New York and close Translation’s Chicago office. This was a hard choice for all of us, but one that will strengthen the agency immediately and for years to come.”

Is Stoute evolving into a bona fide adman? To construct a sentence that starts with “long-term growth” and ends with the announcement of an office closure is about as corporate as it gets. And adding that the move “will strengthen the agency immediately” sorta indicates there are serious financial problems at the shop—plus, it delivers a slap in the face to the Chicago staffers now seeking employment. Wonder if the severance packages included Jay-Z music collections.

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