Adweek reported WPP shareholders approved the pay plan whereby CEO Cindy Rose could collect up to $19.1 million, a figure that differs depending on which source is referenced—The Times or Financial Times.
Regardless, shareholders voted in favor despite rejection recommendations from two shareholder proxy advisory groups.
As it is, Rose faces a daunting task to meet the bonus incentive requirements, which include raising the single White operating company’s share price by 50 percent.
If successful, Rose should be voted Adland Magician of the Year. Or Messiah of the Millennium.
WPP Shareholders Approve CEO Cindy Rose’s Potential $14.8M Pay Package
The package significantly exceeds predecessor Mark Read’s salary and bonus compensation
By Rebecca Stewart
WPP shareholders have approved a proposal to pay CEO Cindy Rose a maximum of $14.8 million (£11.1 million) a year.
The pay package sets Rose’s base salary at $1.7 million (£1.25 million) with total compensation rising substantially if short- and long-term bonuses are paid in full.
This marks a significant increase on the maximum $10.8 million (£8.6 million) payout earmarked for Rose’s predecessor, Mark Read, before his exit in September 2025.
The vote took place during WPP’s annual general meeting, hosted in London. 75% of shareholders voted in favor of changes to the company’s executive director pay structure.
Read the full Adweek report here.

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