For Latino car advertising, mariachi bands come standard.
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2 comments:
i've heard the "digital/direct response/promotions/non-broadcast media = ethnic diversity" bit before.
don't buy it.
it usually comes from white hipsters who, no matter what discipline they come from, don't respect anyone darker than a suntan.
i think there are some parallels in regards to arrogance and exclusivity, but if someone makes the leap that the industry is going to be more culturally and ethnically diverse because agencies and client embrace avenues like FaceBook, Twitter, etc. it ain't gonna happen.
Oops, you left your comment on the wrong post. It should have gone to this post. But we’ll respond here anyway.
Sorry, you misinterpreted the digital post—or maybe it was poorly executed, which is probably the case. No way is anyone thinking that digital will lead to diversity. Rather, integrating digital into traditional advertising is about as likely as integrating minorities. Anything that isn’t general market advertising is usually relegated to below-the-line status, which translates to segregation and disrespect. Only meant to say that on abstract levels, bridging divisions could present solutions that might be applied toward other areas.
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